Creating an Online Business 101: Part 1
Creating an Online Business: Part 1First, let me thank you for reading this guide on how to set up your own online business. I really appreciate that.
Now as you know, more and more people today have become dissatisfied with their jobs and their pension provisions. So the interest in starting an online business has begun to increase. Yet many who look at such a project find it difficult to know where to start because of the mountain of information available on the subject.
However, during this book we will help you to wade through the mountain of information available. This will, in turn, help you to decide on what is the right sort of online business for you.
One of the first things that you should bear in mind when setting up an online business of any sort, is that you must treat it as just that – a business. This means that you must be prepared to put in the time and effort in order to reap the rewards, even if you are only starting it as a part time venture at first.
Next, you must be prepared to invest some money into it. You do not need to put in large amounts, in fact, if you want, you could actually set it up on a very low budget. Also, what you should remember where an online business is concerned, the running costs are very low compared to a more traditional business.
However, the best place to begin is by picking what you like from the existing successful online business models already out there. So talk to others who have already made money in the niche that you have chosen, and then study, then implement the steps that they took to make it the success it is.
So now you need to think about just what sort of business it is you like to run. Some of the more popular types of online businesses to be found are: selling goods at auction sites such as Ebay, creating and then selling digital products (e-books are a good example of this) and setting up a custom storefront for your offline business. Also, you may want to make downloadable audio and video products for your customers, or you may just want to get into affiliate marketing instead. We will look at affiliate marketing a little further on in this book in a little more depth.
However, if you do choose to go with Ebay, one of the main advantages of setting up an online business based around this is as follows:-
1. You will have immediate access to millions of customers.
2. Plus you will have the opportunity to sell anything from cars to collectibles (say old sports cards).
3. Also, setting up an account on Ebay is straightforward, and the costs relating to auctioning items on this site are extremely low.
However, it is important that you familiarize yourself with the site. So take a look at the different categories and auctions that are already taking place. Also check out their "How to Sell" section on the site.
For some, the thought of creating their own products seems very daunting, but if you happen to be an expert in a particular niche, then coming up with ideas should not be that difficult. It is important that you carry out some market research to make sure that people would buy related items.
So spend some time writing down or recording any thoughts that you may have with regard to the subject. Then go back and edit where you need to by putting things into a logical order. However, if you are someone who doesn't’t like writing, then take a look at some other sites selling those same products or similar ones and get ideas from them.
Make a note, if you can, of what is selling well and formulate some questions that someone who is interested in this product might ask. If you are able to find a friend who will do an interview with you, getting them to ask you the questions you have produced. You can, if you want, record this interview and the make into an audio product which others can then download.
But if this just all seems too much, then why not get someone else to write some books for you? Think about hiring a ghostwriter. But this may be something to consider when you have a bit more money in the business account. So really, the next best way to make money with an online business is by selling someone else’s products as an affiliate. As previously mentioned, we will look more closely at affiliate marketing in another chapter of this book.
The best way of starting an online business is to do it in an area that you are knowledgeable or passionate about. This will help you to focus your attention, as well as help to create a small income more quickly. But over a period of time, you will soon develop new skills, and through persistence and patience, you will soon see some very good results appear.
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We hope this article will provide you valuable information for your business.
Recent numbers from the U.S. Department of Commerce show that online retail is continuing its rapid growth. However, malicious phishing and pharming schemes and fear of inadequate online security cause online retailers to lose out on business as potential customers balk at doing business online, worrying that sensitive data will be abused or compromised.
For e-businesses, the key is to build trust: Running a successful online business requires that your customers trust that your business effectively protects their sensitive information from intrusion and tampering.
Installing an SSL Certificate from Global Net Source and Starfield Technologies on your e-commerce Web site allows you to secure your online business and build customer confidence by securing all online transactions with up to 256-bit encryption. An SSL Certificate on your business’ Web site will ensure that sensitive data is kept safe from prying eyes. With a Starfield Technologies SSL Certificate, customers can trust your site.
Before issuing a certificate, Starfield Technologies rigorously authenticates the requester’s domain control and, in the case of High Assurance SSL Certificates, the identity and, if applicable, the business records of the certificate-requesting entity. The authentication process ensures that customers and business partners can rest assured that a Web site protected with a Starfield Technologies certificate can be trusted. The SSL Certificate provides the security your business needs and the protection your customers deserve. With an SSL Certificate, customers will know
that your site is secure.In the rapidly expanding world of electronic commerce, security is paramount. Despite booming Internet sales, widespread consumer fear that Internet shopping is not secure still keeps millions of potential shoppers from buying online. Only if your customers trust that their credit card numbers and personal information will be kept safe from tampering can you run a successful online business. For online retailers, securing their shopping sites is paramount. If consumers perceive that their credit card information might be compromised online, they are unlikely to do their shopping on the Internet. An SSL Certificate provides an easy, cost-effective and secure means to protect customer information and build trust.
An SSL Certificate enables Secure Sockets Layer (SSL) encryption of your business’ online transactions, allowing you to build an impenetrable fortress around your customers’ credit card information.
What is an SSL certificate?
An SSL certificate is a digital certificate that authenticates the identity of a Web site to visiting browsers and encrypts information for the server via Secure Sockets Layer (SSL) technology. A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser will access the server’s digital certificate and establish a secure connection.
Information contained in the certificate includes:
- The certificate holder’s name (individual or company)*
To obtain an SSL certificate, one must generate and submit a Certificate Signing Request (CSR) to a trusted Certification Authority, such as Starfield Technologies, which will authenticate the requester’s identity, existence and domain registration ownership before issuing a certificate.
*High Assurance Certificates only. Turbo SSL Certificates only contain the domain name and no information on the individual or company that purchased the certificate.
An SSL Certificate secures safe, easy and convenient Internet shopping. Once an Internet user enters a secure area — by entering credit card information, e-mail address or other personal data, for example — the shopping site’s SSL certificate enables the browser and Web server to build a secure, encrypted connection. The SSL “handshake” process, which establishes the secure session, takes place discreetly behind the scenes, ensuring an uninterrupted shopping experience for the consumer. A “padlock” icon in the browser’s status bar and the “https://” prefix in the URL are the only visible indications of a secure session in progress. By contrast, if a user attempts to submit personal information to an unsecured Web site (i.e., a site that is not protected with a valid SSL certificate), the browser’s built-in security mechanism will trigger a warning to the user, reminding him/her that the site is not secure and that sensitive data might be intercepted by third parties. Faced with such a warning, most Internet users likely will look elsewhere to make a purchase.
Phishing and, recently, pharming pose constant threats to Internet users whose sensitive information is under siege by crackers and other cyber crooks. An SSL certificate from Starfield Technologies can clip the wings of Internet criminals and help prevent Internet users from being victimized by phishing and pharming schemes when attempting to visit your Web site.
Phishing schemes – attempts to steal and exploit sensitive personal information – typically try to trick victims into accessing fraudulent sites that pose as legitimate, trusted entities, such as online businesses and banks. Because perpetrators of such attacks will be using and registering domains that resemble those of the spoofed sites, Starfield Technologies, through its stringent fraud-prevention measures, will detect the schemes and deny certificate requests for suspicious domains.
More sophisticated than phishing, pharming revolves around the concept of hijacking an Internet Service Provider’s (ISP) domain name server (DNS) entries. When a “pharmer” succeeds in such DNS “poisoning” every computer using that ISP for Internet access is directed to the wrong site when the user types in a URL (e.g., www.ebay.com). SSL certificate technology can help prevent pharming attacks, as well. In essence, a “pharmer” simply will not be able to obtain an SSL certificate from Starfield Technologies, as he/she does not control the domain for which the certificate is requested. By protecting your Web site with a Starfield Technologies SSL certificate Internet users that attempt to access a site that poses as yours will be instantly alerted that there is a problem with the supposedly secure connection:
Name mismatch error: A pharming site could try to use a certificate issued by a CA for a domain owned by the attacker, but the user’s browser will warn the user that the visited URL does not match the certificate presented by the fake Web server. Untrusted CA: A pharming site might attempt to use a certificate issued by an untrusted CA. In this case, the user’s browser will generate the following warning: “the security certificate was issued by a company you have not chosen to trust.” The alert Internet user will instantly abandon his/her activities/ transactions when presented with such warnings. Thus, a Starfield Technologies SSL certificate provides business owners and wary, savvy Internet users with an effective weapon against phishing, pharming and similar cyber swindles.
Demand for reliable online security is increasing. Despite booming online sales many consumers continue to believe that shopping online is less safe than doing so at old-fashioned brick-and-mortar stores. The key to establishing a successful online business is to build customer trust. Only when potential customers trust that their credit card information and personal data is safe with your business, will they consider making purchases on the Internet.
A Starfield Technologies SSL Certificate provides a convenient, costeffective and reliable means to secure your business’s online transactions. Once installed on your business’ Web site the certificate will safeguard sensitive data by securing online transactions with up to 256-bit SSL encryption. With a Starfield Technologies SSL Certificate your customers will know
Guide To Setting Up Your Home Office
Home Office Setup Essentials
Establishing your own home business has its own set of challenges but it can be an exciting prospect for the most part. However, you must not neglect the need for setting up a home office where you take care of most your business needs. This will enable you to treat your home business as you normally think of business.
To set up a home office that makes working convenient and efficient for you, there are some essential factors that you need to put the home office together. Therefore, you have to secure all the necessary equipment and furniture that help to keep your business running smoothly.
Starting Your Home Office Setup
Before you look into the finer details of your home office setup stage, you need to work on the basics first. Taking care of these basic items will help you in working out the specifics later.
• On which part of the house do you set up your home office? Consider the year-round conditions of that particular area in the house. Make sure that it provides a convenient place for you to attend to business and work essentials.
• Find a quiet place in the house. Setting up your home office away from areas that offer a lot of distraction will help you increase productivity. This is an important consideration if you have young children at home.
• Create a home office business plan. As with anything, it is always best to have a plan so you are able to organize the steps you need to take to get to your goals.
Space Plan
Here is where you should decide which area of the house you will be setting up your home office. The source of potential distraction is definitely one of the biggest factors that could influence your decision. Some of your other considerations would be to ensure that that particular room get enough light and air, as well as being away from the source of noise. This will enable you to provide a professional environment dedicated for work.
Since you will be spending a significant amount of your time each day in your home office, make sure it is a place you are comfortable with. If not, then you might consider devoting some time to decorating your home office to make it suitable for working.
Home Office Equipment
Adequate equipment is essential in your home office in order to operate effectively. Therefore, you need to identify what equipment you need to have in your home office for your particular type of business, after you have decided on an area in your house to setup your home office.
Communication tools such as a telephone line and fax machine are essential. When you are doing business, having contact with clients is vital. One important reminder with your home office is to have a separate phone dedicated for business use, which is separate from your home use. Be sure to establish good habits of answering your business line with a professional greeting.
In this modern world, most business professionals also utilize email communication for a more efficient communication system. Hence, you should create an email account if you do not already have one. The idea of having more than one medium of communication is to be able to provide the most convenient communication method for your business associates as possible.
Other equipment that will be essential in your home office includes functional computers (either laptop or desktop)with internet access, a printer and potentially a scanner. There are many all-in-one printer/scanner/fax machines available to choose from which could save you money and space.
Creating a Home Office for your Home Business
In a troubled economic condition wherein many people are losing their jobs, many have opted for self-employment. This has become a reliable prospect knowing that many people have also experienced financial success with work from home businesses. There are several benefits and yet the earning potential is quite promising as well.
If you are one of these people, then you might want to consider making your home business legitimate with the establishment of your home office. Home business owners might fail to give this priority, especially if they start to enjoy the cost savings entailed with working from home. However, creating a home office will offer added benefits for your business.
Your Professional Image
If you intend to make your home business grow, then it only makes sense to set up a home office. You will be able to establish a professional image behind your business that will convince your clients to do more business with you in the future.
Moreover, your home office will serve as the best place where you could hold professional meetings with your client if they wish to discuss business with you or entertain potential customers. Indeed, image plays such a vital role in every form of business as it increases the client's confidence in your ability to deliver work. This is your first opportunity at impressing them.
Separation From Home Life
Most individuals who are self-employed or work from home are easily distracted in their work with activities at home. Therefore, several tasks are put off and you fail to deliver work on time. Setting up your home office will build that separation from your home life. Although at home, you can still attend to your work from your home office, free of any form of distraction. And yet, when emergencies come up, you'd still be easy to contact.
The idea here is not entirely to separate yourself from family. However, it helps to create a boundary and let the members of your family know that even though you are at home, you need to attend to work and must be freed of distractions. Make sure you inform them of your working schedule so they won't be disturbing you during those hours. This is also one reason why you should opt for a separate room in the house to convert as your home office. This creates the necessary separation from work and home life.
Business Growth
With a home office, you are able to open up opportunities for expanding your business and its reach. In a professional setting, there are people assigned to work for certain aspects of your business. Hence, companies hire people to attend to human resource, technical support, finance, and other important departments. But with home businesses, especially starting ones, deciding whether to hire employees is a tricky one. There are compensation and insurance coverage that you need to take into consideration. And yet, you cannot fail to consider the benefits of having employees working for your home business and its success.
Convenience
This is probably the most obvious reason as to why you should legitimize your home business by setting up a home office. You can get savings in your time, energy, and effort. Moreover, you have one specific area in your house that is designed for the purpose of doing business. Here, you can have all the materials and furnishings you need to make doing work convenient. And if you want to step out of the pressure-filled world of your work life, then stepping out to your home life is literally a few steps away.
Tips for Websites that Work
If you are just getting started with building websites, the task may be daunting, fortunately there are many website buiding tools to help you, such as WebSite Tonight which will get your website created quickly and easily. Regardless of the sitebuilder you decide to use, here's a few tips to keep in mind as you create your site in order to make it pleasing to the user and therefore bring about the business you desire.
- Keep it simple, while you might be having fun adding many colors and fonts, this may produce a result which seems overly busy and confusing to your site visitors.
- Ensure a naural flow. Your website should make sense to your first time guests, if they are confused by the layout of your site,chances are they won't return.
- Make your intent clear. Make sure your visitors know what your main product or service is. Your homepage should reflect the main focus of your business.
- Identify yourself. Be sure to clearly display your company name, logo and contact information on each page of your website.
- Be consistent. Maintain consistency wih fonts, color schemes and layouts. Your website will appear more professional and be more eye-pleasing.
- Check links. It is very disappointing to click on a link only to find that it doesn't work. Check all links before you go live with your site, and be sure to continue to check them from time to time.
- Avoid pop-ups. Most people are annoyed by them and many browsers block them anyway.
- Quality content. Take your time and make sure you give the best you can, have someone proof read for you and ask them to offer constructive crtiticism.
Click here to watch a short video overview of Website Tonight.
Best regards for your success!
Landing Page Success Part 7: Driving Traffic To Your Page
Driving traffic into your landing page, it
sounds easy, doesn't it? Well, it's not. And no matter how great your landing page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your landing page.One way in which you can drive traffic to your landing page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a
continually increasing stream of traffic over time.Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).
Another way in which to get natural search engine traffic is by optimization of your website for certain key phrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.
Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords.
As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked landing pages.
This means you will have to start with some careful keyword research; and you will then have to alter your landing pages to match that research. These are some of the most commonly used tools for driving traffic to a landing page; however, they are not always the most effective.
Now, both of those methods can be effective, but they both usually have rather high barriers to entry and require a lot of work.
Luckily, you do have another option: human connections. And this is where most Internet marketers fail. They don't realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients.
One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by compiling a list of possible "partners" -- or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts.
There's only one important thing you should keep in mind when contacting joint venture partners – and that is to make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn't easy, they'll accept other joint venture offers over yours.
Another way in which you can drive traffic to your landing page is through blog and forum posting; however, it is important that you do not spam, as many businesses do. Instead, actually participate on the forum, provide people with something of value; and, after a while, post your product in your signature – and try to network with people on the forum who work in similar fields.
Your approach to blog posting should be similar. Include a signature file that links back to your landing page, but don't spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.
We hope this series has been helpful to you. Visit us tomorrow for something new!
Landing Page Success Part 6: Increasing Your Conversion Rate
There are three major ways in which you can increase your landing page conversion rate. All landing pages created by professionals usually include these three elements as well as a few others.
The first way in which you can increase your conversion rate is
through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your landing page.This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.
Tip:
By adding your picture and signature, you can significantly increase a gain in your visitors' trust. ☺Another way in which you can increase your landing page conversion rate is by
using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.The third way in which you can gain trust is by
offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course – and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally,
it builds trust.In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice.
But if you're using Paypal or some other check out (Credit Card processing) program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.
Follow all of these steps and you will significantly increase your landing page conversion rate.
Landing Page Success Part 5: How to Write a Landing Page that Converts
Most people have no (or simply the slightest) idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did.
One major problem is copy.
And that's fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.With copy writing, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.
For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't.
Now, if they fail to sprinkle in psychological triggers, such as "scientifically proven," "guaranteed," and "shocking," no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale – and compelling him or her to buy more and more at each sales point.
Additionally, if there aren't multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.
In addition to careful copy writing, there are other important things you must take into consideration when writing a landing page that converts. For instance, it is important to build a compelling case for a time-bound offer.
However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of "calls to action," as I've mentioned previously.
You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your landing page, they have five minutes to purchase the product at the lowest price).
Now if you're creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of "benefits."
For a completely free-to-join squeeze page, you more than likely won't have a considerable amount of resistance to joining, unless the visitor:
- Doesn't see any benefits
Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers.
In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you'll get this amazing report).
Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.
Landing Page Success Part 4: Planning Your Landing Page Theme
Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all depend on
how you plan to generate traffic.If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase.
If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your landing page theme will again entail tuning a number of different pages to fit the keywords you are purchasing.
This is actually where most people fail when they create a landing page: they don't tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one landing page and send all traffic to it. This is a big mistake.
Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying?
If, for instance, you have a newsletter about Legos and toy blocks, so you group it under the loose heading of "toys," a visitor who is looking specifically for information about either Legos or toy blocks will click off your page if they don't see the direct connection to the exact topic for which they were searching.
Instead, you will want to setup a page centered around Legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.
Going one step further, in addition to planning your landing page theme, if you are creating a landing page for a newsletter, you may also want to segment your list, so you can send information specifically about Legos to those who request it – and information about blocks to those who request it.
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